How the new postal rate-making process affects catalogers, Part 1 of 2

By Jerry Cerasale

Under the old 1970 postal law, postal rates were based on the cost of providing the service. The PRC decided that since flat-shaped mail is more costly to process, its postage should reflect that difference. Moreover, the PRC believed that catalog mailers could adjust their mailings to mitigate the effects of this high-rate increase.