Is There Light at the End of the Postal Tunnel?

In the first of a two-part series examining the recent passage of the postal rate-making reform law and its effect on catalogers, this week I’ll provide background on the U.S. Postal Service’s rate-making policy and how the new postal reform law will benefit direct marketers.

First, let’s examine why and how catalogers found themselves on the short end of the stick following the implementation of new postal rates last May.