![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
By
Paul Miller
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Last year, Fair Isaac built a prospect database for Fingerhut, which gave the cataloger “a wealth of information it didn’t have before,” Johnson said. As a result, Fingerhut will mail more than 65 million new customer acquisition catalogs this year. The company has doubled its circulation and acquisition rate without negatively impacting response.
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2014/04/Paul_Miller.jpg&w=51&h=51&c=true)
Related Content
Comments