How the ‘New’ Fingerhut Refurbished its Customer Database

Realizing its housefile would dry up fairly quickly, over the next few years Fingerhut actively prospected building predictive models off its legacy file. “Fingerhut had a wealth of information available on that file,” pointed out Jane Johnson, vice president with Fair Isaac, a firm Fingerhut worked with that specializes in data analytics and data management. Johnson, along with Fingerhut VP of Customer Marketing John Schlundt, spoke at a session during last week’s DMA07 Conference in Chicago.