How to Negotiate an Online Marketing Contract (1,033 words)
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Data Ownership
You would do well to include this item on your list of priorities. To protect yourself and your customers, make sure that your service provider's practices fit within your privacy policy.
Pricing
This is where the true negotiation begins. Almost any service provider will negotiate pricing points given the right incentive. There are several ways to set pricing for the services you will be receiving. You may be in the driver's seat, but be sensitive to the fact that your chosen service provider is experienced and knowledgeable. Your provider might very well even be your closest ally.
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- James Crouthamel
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