How to Negotiate an Online Marketing Contract (1,033 words)
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A clause that is more of a win-win for both the marketer and service provider is an "auto-renewal" arrangement. This is where revenue benchmarks are set based on a specific duration of time. If the benchmark is met, the client automatically renews its contract with the provider. If the benchmark is not met, the client has the opportunity to either renew or terminate the contract.
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