How to Negotiate an Online Marketing Contract (1,033 words)
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Contract length is a difficult item to negotiate. Many providers will allow you to negotiate the length of the "out clause" of a contract. You basically want to protect yourself if your goals are not being achieved.
Exclusivity is another stubborn contract item that is often hard to avoid. Basically, you will want to ask the following question when deciding on exclusivity: "What am I getting in return for giving exclusivity to a single provider?" The best scenario is getting the service provider to agree to an "opt-out" clause that can be used if your objectives aren't met. Protect yourself against the confines of a non-working relationship, especially since the online marketing world changes on a monthly basis.
0 Comments
View Comments
- People:
- James Crouthamel
Related Content
Comments