How to Negotiate an Online Marketing Contract (1,033 words)
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Prioritize Your Service Needs
A contract should not be negotiated until you have an outline detailing your organization's needs. Perhaps you are looking to be branded across a very wide spectrum of sites. Maybe you're looking for lead generation for your service or product. Or maybe you just want sales. Whatever your particular needs may be, you need to identify the services you want—and determine the most critical elements for success.
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- James Crouthamel
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