How to Negotiate an Online Marketing Contract (1,033 words)
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There is an array of online advertising models from which you can choose—cost per million, cost per click, cost per acquisition or cost per X (which is any variable), using banner ads, textual links, e-mail, wireless, etc.—all of which can be useful to both developing your brand and driving sales online. There are also many online service providers that can help you meet your online goals—banner networks, performance-based companies, e-mail providers, etc. This article will help you prepare for and negotiate your online marketing program, regardless of who provides your online programs.
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- James Crouthamel
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