How to Negotiate an Online Marketing Contract (1,033 words)
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Many vendors have service and maintenance fees or monthly minimums. You will need to pay the fees to stay with your chosen provider. These fees are always negotiable. For instance, if you want lower pricing from your service provider, you will most likely pay a higher start-up fee and/or monthly minimum. When analyzing the fee and monthly minimum structure, ask yourself one key question: "Does this meet my ROI goals for online marketing?" In other words, will you be getting a return on your marketing dollars that supports your business?
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