How to Negotiate an Online Marketing Contract (1,033 words)
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Most service providers have a start-up fee. Take a close look at the fee asked and decide if it is a reasonable amount to pay for the network of services you will be joining. Many service providers' programs are an all-inclusive solution where for a single fee, you get an entire online marketing program. Others will let you choose your marketing on an "à la carte" basis—paying for new programs and services as you ask for them. Some will offer only limited solutions that focus on single areas of interest, such as e-mail or search engines.
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