Maintaining the Gold Standard
How National Geographic’s Catalog Merchandise Upholds the Society’s Heritage
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The marketing department gives products to explorers who send feedback from the field via e-mailed questionnaires. Catalog items such as the Women’s Walking and Octavian Travel shoes (which include amenities such as antibacterial treatments, memory-foam arches and climate control systems) actually have been modified based on the explorers’ reports.
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Gabrielle Mosquera
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Catalog Success
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