Maintaining the Gold Standard
How National Geographic’s Catalog Merchandise Upholds the Society’s Heritage
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Coleman characterizes the non-animal product trends as veering toward nostalgia and nesting, noting that sales from items such as the pinball-style Nostalgic Baseball Game, World War II Bomber Jacket, 1950s-style Radio and CD Player, and Mountaineering Monopoly have picked up considerably in the last year. Coleman attributes the trends to post-Sept. 11 consumer patterns: “Customers are looking for ways to reconnect with family and friends.”
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Gabrielle Mosquera
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Catalog Success
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