How National Geographic’s Catalog Merchandise Upholds the Society’s Heritage

By Gabrielle Mosquera and Catalog Success

When a product’s inaccuracies can’t be resolved, the item is taken out of the catalog. “Anything that compromises the brand is unacceptable,” insists Coleman. That includes toy dinosaurs whose forearms are inaccurately proportioned and stuffed animals with the wrong number of toes.

Post-sale Satisfaction