Maintaining the Gold Standard
How National Geographic’s Catalog Merchandise Upholds the Society’s Heritage
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Products deemed inaccurate are either fixed or pulled from the lineup. In one instance, the first version of a children’s five-layer U.S. map puzzle had omitted Washington, D.C. (which, in addition to being the nation’s capital, also is the location of National Geographic’s headquarters). The puzzle originally was slated for the Holiday 2001 edition, but instead it appeared in the Holiday 2002—after it had been fixed. Proprietary products are subject to the same treatment.
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