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At Musicnotes.com, vendors become part of internal teams. “When I think of my merchandising team, I think of my internal team as well as the person I work with over at Monetate [Musicnotes.com’s online merchandising partner],” Aicher said.
4. Question everything you do and keep testing. Despite its size, Aicher said Musicnotes.com questions and tests everything it does. “You’re not going to grow unless you try different things,” he said. “I make a ton of mistakes, but that doesn't stop me from trying.”
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- People:
- Bill Aicher
- David Pomeranz
- Places:
- Philadelphia
- Thailand
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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