How Musicnotes.com Achieves Success With a Lean Team

3. Leverage partnerships and technology for smarter marketing. Aicher mentioned that the when looking for technology partners, the sheer number and variety of vendors in the e-commerce space can be overwhelming for any company — not to mention a company with a small team like Musicnotes.com. It’s important not to let the complexity overwhelm you, Aicher said. “Find a partner who you can really work with, not just buy something from,” he added.