How Musicnotes.com Achieves Success With a Lean Team

To make communication easier, Musicnotes.com recently implemented a group and video chat tool built for its teams called HipChat. The solution is helping Musicnotes.com improve communications across teams, according to Aicher.

2. Know your customers … all of them. Despite its small size, Musicnotes.com makes a concerted effort to know all of its customers. “We know our customers shop differently, want different products from us, and use different features on our site, and we use this information to give each of our customers a great experience," Aicher said.