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1. Take a step back to define your focus and goals. Once you know your goals, "build your team around them,” said Aicher. Currently, Musicnotes.com is focusing on customer acquisition and retention, so it’s building its team with these goals in mind.
Once your team is set, allow your employees to become experts in their positions … but also allow them to cross over to other departments so they can work with other people as well, Aicher said. At Musicnotes.com, communication is key. “We make sure that people are good at what they do and share their ideas back and forth with each other,” said Aicher.
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- People:
- Bill Aicher
- David Pomeranz
- Places:
- Philadelphia
- Thailand
E
Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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