How Musicnotes.com Achieves Success With a Lean Team

By Melissa Campanelli

Musicnotes.com has figured out how to make sweet music — which translates into revenues — with a lean team.

This was the main message from Bill Aicher, chief growth officer for the online sheet music publisher and retailer, during his keynote presentation at eTail East in Philadelphia yesterday.

Despite the fact that Musicnotes.com has 260,000 downloadable products and 150,000 visits to its website daily, it has a very lean team. So, how is it been able to achieve success given its limited manpower? Aicher offered the following four reasons why:

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People:
Bill Aicher
David Pomeranz

Places:
Philadelphia
Thailand

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.