Channel Crossing: Guiding Customers to Web Sites

Take-away tip: Encourage online product registration. The technique most often is used by companies marketing entertainment and technology products (e.g., DVDs, games, computers, printers, peripherals, software).

For software and gaming products, in particular, the registration usually is part of the CD itself. The best approach is to have registration required as part of installation, but other types of registration can be incentivized with offers or rewards.