Channel Crossing: Guiding Customers to Web Sites

Move Customer Service Online

When Spring Hill Nursery’s new owners resurrected it from bankruptcy, they neglected to bring toll-free, 24-hour customer service back with the venerated garden catalog.

You may not be ready for such a radical move, but you can reduce the cost of servicing your customers by driving them to the Web with order and shipment tracking, lifetime order histories and other customer service bonuses.