Channel Crossing: Guiding Customers to Web Sites
How multichannel merchants guide customers to Web sites.
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“When we do the matching we find that up to 70 percent of people ordering on a Web site were sent a catalog in the past three to four weeks,” says Imbierowicz.
Take-away tip: Don’t be afraid to drive traffic to your Web site. Take advantage of the cost savings with a solid marketing strategy that truly crosses channels.
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Kelly J.
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