Channel Crossing: Guiding Customers to Web Sites
How multichannel merchants guide customers to Web sites.
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“They aren’t aligning the order on the Web with the direct mail piece,” he says.
Any decline in response is anathema to catalogers, but once sales on the Web site are accounted for, the decline disappears and cost savings become apparent. Channelview provides a daily view of campaign results on a list level, matching sales on all order channels to marketing campaigns in all offer channels.
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Kelly J.
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