Channel Crossing: Guiding Customers to Web Sites
How multichannel merchants guide customers to Web sites.
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Take-away tip: Offer research tools, product information and related tips to increase return visits and lifetime value.
Add Practical Functionality
“Brochureware” sites are best consigned to the past. Your site can be more than an online searchable version of your catalog if you add opportunities for interaction.
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Kelly J.
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