Channel Crossing: Guiding Customers to Web Sites
How multichannel merchants guide customers to Web sites.
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Indeed, you don’t need a full editorial staff to offer visitors a rich site experience. Content can be as simple as a list of best-selling products.
This function is used to good effect by companies such as AOL Music, Mp3.com and Billboard.com, the latter of which posts its vaunted charts in the “Hits of the Web” section on its site.
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Kelly J.
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