How Much Should You Spend to Acquire New Buyers?

Therefore, if your goal is to break even on your investment after one year, you can afford to invest up to $12.14 to acquire a new buyer. As you can see in the chart, the year after your initial investment is made, your contribution to profit and overhead is a positive $8.15 per buyer. And if you consider customer lifetime value, the contribution in the second and third years (and beyond) would be even greater.