How Much Should You Spend to Acquire New Buyers?

Invest in your future by generating new buyers. But invest wisely and be careful not to over mail.

Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. He spent the first 25 years of his career with leading catalog companies. He can be reached at (302) 537-0375, or by e-mail via his Web site: www.lettdirect.com.