How Much Should You Spend to Acquire New Buyers?

When looking at your income statement, it’s tempting to cut prospecting to save money. But is that really the right thing to do?

You have to invest in converting prospects to buyers. How much to pay for a new buyer depends on what you can afford and how fast you want to grow.

Overspending to acquire a new buyer and trying to grow too fast can lead to financial ruin. On the other hand, not investing in housefile growth can have a negative effect on your business. This month I’ll examine how much to spend to acquire a new buyer.