Web Exclusive: Master Marketer - Reward Loyal Customers ... And Yourself

And second, what do you do to make your best customers feel appreciated? Let's look briefly at both of these points.

Determining your best customers. Depending on the condition of your marketing database, you may have a hard time determining your different classes of customers - including a few different criteria for "best customer" - without literally handpicking them from your list. Who has time for that?