Web Exclusive: Master Marketer - Reward Loyal Customers ... And Yourself
How much is a loyal customer worth to you?
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Yet often these customers are treated no differently than the balance of your housefile. The point: Customers who aren't loyal can occasionally be swayed by being treated as best customers, but most of the time it makes you look asleep at the wheel to do so. They know, as you gush about their loyalty, that they're not.
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Carol Worthington-levy
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