Web Exclusive: Master Marketer - Reward Loyal Customers ... And Yourself
How much is a loyal customer worth to you?
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Most multichannel sellers have a small group of extremely loyal customers who buy year in, year out, or come back annually making substantial purchases. These are your biggest fans, and you'd be surprised to realize how much more they spend than your other customers, and thus how important they are to you.
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Carol Worthington-levy
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