How Mrs. Beasley’s Made a Hollywood-style Turnaround

2. Make a visual representation of your customer; create customer personas of your core customer types using portraits clipped from ads or magazines.

3. Ease of shopping must trump just about anything else by making product presentations easy to understand.

4. Don’t ignore the tried and true. Dot whacks, cover lines and magic words, such as “free,” “save,” “sale” and “new” all work.