How Mrs. Beasley’s Made a Hollywood-style Turnaround
“We wanted to build on the fact that we’re a premier marketer of fresh-baked gift baskets,” Harris said during his presentation. “We’re expensive, but we’re good, very much like a Godiva Chocolatier.” Doing so wasn’t so simple, as Mrs. Beasley’s caters to a largely B-to-B clientele.
So Harris’ company focused on the following key points:
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