How Mrs. Beasley’s Made a Hollywood-style Turnaround

5. Identify three key points and promote them.

6. Develop a punch list of creative ideas.

7. Do your heavy creative lifting up front; develop a well of defined creative strategy and get buy-in from higher-ups early.

8. Maximize headlines and captions.

9. Focus 80 percent of your efforts on the top 20 percent of products.