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Simplicity
No matter the provider, mobile payment apps should be easy to use and simple to adopt. If consumers are forced to jump through time-consuming or complex registration hoops, they're likely to assume that the many benefits of mobile payments aren't worth the installation hassles.
Mobile payment providers must ensure that their solutions are easy to set up. Similarly, mobile solutions should be simple to use on an everyday basis. When fully adopted, the number of daily mobile payments will be astronomical. PayPal alone already handles almost 11.5 million transactions daily.
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Erik Burckart
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