How Mobile Payments Can Go Mainstream

To deliver on the convenience factor, payment providers should work to better understand the context around app usage. Unlike cash or credit cards, mobile's advanced technology has the power to personalize a user's experience. For example, what if while using a mobile payment solution to order food or coffee, the retailer knew what your most recent orders were and allowed you to reorder? In fact, would you even need to stand in line at all? Imagine walking into a quick-serve restaurant, placing your order on your phone, taking a picture of the group you're seated with and having your food brought directly to you as you're identified through your picture.