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For mobile payment solutions to become the dominate payment option, vendors need to focus on two key aspects: convenience and simplicity.
Convenience
In addition to basic security concerns, many consumers aren't yet convinced that mobile payments provide any real value over traditional cash or credit cards. Payment providers need to prove the benefit of using your phone to make purchases. It's incumbent upon the solution providers to give consumers reasons to overcome the extra burden of using a mobile device for a transaction. Consumers will be more likely to convert to mobile payments when convenience is proven.
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Erik Burckart
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