How Mobile is Changing SEO

Merchants should take the feedback and then take action. While there won't be time between now and April 21 to perform a major site overhaul, there are still things merchants and their web developers should do to make their sites as mobile friendly as possible. Consider the following:

Add mobile pages. Google says its mobile algorithm will operate on a page-by-page basis and in real time. That means that even if most of the pages on a site aren't mobile friendly, Google's spiders will be able to find the ones that are.