How Mobile is Changing SEO

Before you hit the panic button though, do the following two things:

1. Assess the risk. The first step is to determine just how reliant your business is on the results of organic Google searches made on mobile devices, the only type of search affected by the change. Pay-per-click advertising won't be impacted, nor will Google searches made on desktops. Use analytics to identify how much traffic and revenue is potentially at risk. This will help you know how seriously you need to take the issue.