How Mobile is Changing SEO

A Big Deal
Ninety-four percent of people in the U.S. with smartphones search for local information on their phones, according to Google. Interestingly, 77 percent of mobile searches occur at home or at work, places where desktop computers are likely to be present.

How big a boost mobile-friendly sites will enjoy from the change, or how far sites will slide in Google's rankings if they don't live up to its new mobile standards all remain to be seen. After all, whether a site is mobile friendly will be just one of more than 200 criteria the search engine giant uses to rank sites by relevance.