How Mobile is Changing SEO

Accordingly, less weight will be given to desktop-centric sites that can be frustrating to view on smaller screens, causing the rankings of those sites to drop. Though specifics about the changes haven't been released, experts suggest this is not just another Google update. Zineb Ait Bahajji from the Google Webmaster Trends team was quoted at Search Marketing Expo Munich as saying the new mobile-friendly algorithm will impact more sites than the Panda or Penguin algorithms.