Spanning the Globe
How Mike Stopka’s international approach has paid off for Design Toscano
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Joe Keenan
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WHAT SETS YOUR COMPANY APART FROM THE OTHERS: Product exclusivity. As one of very few American catalogers to expand overseas, notably into Asia, Design Toscano directly taps the sources for all of its historical replicas, such as French tapestries, Egyptian decor and Asian statues.
More than 90 percent of what Design Toscano sells is exclusive. “Selling exclusives gives you strong margins,” Stopka says. “That gives you control over your pricing and discounting.”
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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