E-Mail Applied: When Mistakes Happen
How to mea culpa and come out a winner
The e-mail pictured two kittens cuddling, with one saying, “Don’t cry. Everything’s OK now. Sorry, but we broke the Internet. Don’t hate us, this stuff is compli-cated.” It went on to present the discount offer.
The humorous approach works here because it’s simple and not overdone.
Raining on PaperDirect
Last spring, PaperDirect also had technical issues with its site. The subject line was: “Please accept our apologies and get a free umbrella with your order!” The main headline restated the problem, and the message prominently featured the free umbrella below its logo.
- Places:
- Norwalk, Conn.
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