E-Mail Applied: When Mistakes Happen
How to mea culpa and come out a winner
Here’s a look at some selected subject lines that included offers:
- Sorry our site was down! Enjoy Free Shipping until Monday.
- Oops! The site is back up! Enjoy FREE SHIPPING at ANY price.
- Oops, we goofed! $4.95 Flat rate shipping!
- Our Apologies … Special offer Just for You
- Our Apologies + 20% OFF
J.Crew’s E-Mail Problem
J.Crew was apparently experiencing both site and call-center problems. The HTML-lite e-mail design ensured most recipients wouldn’t have a problem with image suppression. Subject line was simple: “With our apologies …” It was signed by both the company chairman/CEO and the president. The main headline read, “we’ve made some mistakes … (too many in our mind.)”
- Places:
- Norwalk, Conn.
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