E-Mail Applied: When Mistakes Happen

One e-mail even pointed out errors in the print catalog, where the back page had the wrong details on a promotion.

In each case, the error was addressed in the subject line, and for most, there was a clear explanation in the body of the e-mail of what was corrected.

Deal or No Deal?
The vast majority of apology e-mails were sent in HTML. And most did sweeten the pot with a special offer, such as an additional discount or special shipping.