E-Mail Applied: When Mistakes Happen

Let’s face it, we all make mistakes. Sometimes, such errors as a small typo in an e-mail seem large and glaring. But sometimes blunders are big, such as a miscommunication of a promotion or technical problems on your site.

Damage Control
Knowing when to apply damage control vs. simply letting sleeping dogs lie can be a challenge. Don’t sweat the small stuff. If you have minor errors in an e-mail such as typos, incorrect formatting or line breaks, move on. But if this happens more often than you’d like, put a new proofing process in place; an extra pair of eyes always helps.