E-Mail Applied: When Mistakes Happen

In a similar vein, I received an e-mail last week from JetBlue. I know that’s not a cataloger, but I thought I’d share its mistake because this easily could happen to you. The e-mail was positioned to inactive fliers, and the salutation and first sentence read: “Dear Mr. Soandso, We haven’t seen you in a year and the truth is, we miss you!” As a JetBlue frequent flier who’s taken more than one flight in the past year, I was concerned and actually logged into the site to check my profile and account name. (And I kid you not: It did say “Dear Mr. Soandso”!)