E-Mail Applied: When Mistakes Happen

The body copy tied in with the free umbrella and started, “Don’t let April showers dampen your spirits!” The only qualifier was the order be $10 or more.

Hopefully, you’ll never have to face this situation. But if you do, assess and address any issue as quickly as possible. And highlight the problem in your subject line. If you check your metrics, you may find that these are some of your most opened and read e-mails!