Strategy: Maximizing Outside List Performance

6. Take advantage of seasonality factors. Know when to prospect in order to maximize results. Catalog seasonality does influence the results you’ll achieve. Typically, the holiday season is the best time of year for consumer catalogers, and your response is highest. Your fall results will be 70 percent to 75 percent of your holiday results. Spring is 65 percent of holiday, and the slower summer months equal 60 percent of holiday.